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Franchise Prospector » Best Franchises
AAMCO: Meeting All the Standards of the Best Franchises
Its widely-known leadership in a strong market coupled with its commitment to franchisee support give AAMCO the ingredients for an ideal auto repair franchise.
For more than 40 years, AAMCO has earned its reputation as the leader in transmission repair services. This reputation has reached the general public through distinctive advertising and a large customer base. To a more select audience, AAMCO has an additional reputation for excellence. AAMCO franchise owners have found that the company meets a wide range of standards that make it one of the best franchises available.
AAMCO's Checklist for Success
A checklist approach is a good way of conducting a preliminary evaluation of franchise opportunities. The following is a checklist of items that would qualify a company as among the best franchises available. Following each item is an explanation of how AAMCO meets this standard.
- Established Success. Start-up ideas can seem exciting, but as a franchise owner they mean you are the guinea pig for someone's business plan. With more than 40 years of experience and 700 service centers, however, AAMCO is a proven success story. This franchise is the leading transmission repair specialist.
- Strong Market. Leading a market segment is all well and good, but if that market segment is negligible and/or shrinking, leadership alone is not enough to support franchise growth. Fortunately, AAMCO's business is tied to automobile ownership, which continues to grow. Currently there are about 200 million cars in the U.S., and transmission service is a $7 billion annual business.
- Recognized/Respected Brand Name. When you saw the name AAMCO in the headline of this article, there is a good chance that in your mind you heard the distinctive slogan "Double A, (beep-beep) M-C-O." This is because of AAMCO's history of extensive advertising, as a result of which the brand name is recognized by some 98% of motorists.
- Dynamic Product Line. AAMCO is not standing pat in its leadership position. Over time, this franchise has expanded its service and repair capabilities to encompass some 150 different transmission types. In addition, they have introduced a comprehensive car care program which gives them an entry into the $183 billion aftercare market.
- Transition Training. A key part of any franchise ownership experience is the start-up. Getting off on the right foot makes all the difference. To assist with this, AAMCO has customized training for franchise owners, managers, and technical staff.
- Comprehensive Support. AAMCO's support of its franchisees goes beyond initial training. AAMCO strives for an ongoing strategic relationship with its franchisees via advertising, corporate finance, business management, service, and personnel.
Find Out If AAMCO Is the Best Franchise for You
AAMCO's strong line-up of characteristics certainly makes it one of the best franchises available. To find out if it is the best franchise for you, consider attending one of AAMCO's Discovery Days--yet another program AAMCO has put in place to help share its success with new franchise owners.
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