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Franchise Prospector » Best Franchises
Mrs. Fields Cookies: The Rewards of Taking Control of Your Life
Mrs. Fields Cookies began with Debbi Fields' desire to take control of her life, and now her franchise helps its franchisees achieve the same thing.
Can you relate to the goal of taking control of your life? That was the mission of Debbi Fields in 1977 when she opened her first cookie store. Today Mrs. Fields Cookies champions the desire of its franchisees for autonomy while providing the support systems and guidance crucial to success.
Mrs. Fields Cookies is part of Mrs. Fields Famous Brands, a franchise system with over 3,000 points of distribution worldwide. This system offers five unique franchise opportunities, with Mrs. Fields Cookies as the flagship but also including other fine brands such as Great American Cookies.
The Right Ingredients
What makes Mrs. Fields Cookies one of the best franchise opportunities available? Just like a good batch of cookies, it starts with the right ingredients. Consider the list below a recipe for a successful franchise. Next to each ingredient is a description of how Mrs. Fields incorporates part of the recipe.
- Established Success. Think of all of the fads that have come and gone over the past thirty years. The staying power of Mrs. Fields Cookies is attributed to two causes. First, people genuinely like their products. Second, the business model works.
- Strong Market. In total, the sale of cookies in the United States is a business which exceeds $5 billion annually. Literally and figuratively, that's a lot of dough!
- Recognized/Respected Brand Name. If you are like many people, just reading the name Mrs. Fields made you a little hungry, and woke up your sweet tooth. At the very least, chances are you recognized the name. In fact the Mrs. Fields brand boasts a 90% rate of name recognition.
- Dynamic Product Line. Naturally, chocolate chip cookies immediately spring to mind when you think of Mrs. Fields Cookies, but the company offers a surprisingly diverse line of cookies, cookie cakes, muffins, brownies, and beverages. Creative packaging also adds marketing power, with gift baskets, tins, and cookie arrangements.
- Transition Training. New franchisees are offered the opportunity to attend an in-depth training course at Famous Brands University. This training covers production of menu items, business management, marketing, operations, and personnel administration.
- Comprehensive Support. For ongoing support, Mrs. Fields Famous Brands offers a Franchise Support Center as well as regional Development Managers and Franchise Consultants.
Pick a Franchise to Suit Your Tastes
One of the great things about Mrs. Fields Famous Brands is that it is a family of brands which share the same strong resources and commitment to franchise success. So whether it's Mrs. Fields or one of the other well-established brands like Great American Cookies, you are likely to find one of these opportunities to your taste. The rewards are both tangible and intangible: you can achieve independence and financial success while enjoying the smiles of happy customers.
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