Burger King

Franchise Concept: Hamburgers, fries, breakfast and other items
Actively seeking Franchisee's in: All US Regions, Canada, Worldwide

Burger King Corp.

After the first Burger King began as a small hamburger joint founded by James McLamore and David Edgerton in Miami in 1954, it only took three years for it to start selling its now world-famous Whopper hamburger for 37 cents. Since then, Burger King has experienced astounding success as a franchise operation, and promises continued growth. With more than 11,000 restaurants open in the United States and worldwide in at least 60 different foreign countries, Burger King is doing quite well.

The secret to their fortune may have a lot to do with the quality of its operation. Indeed, this fast food chain has always exhibited something a cut above the majority of other fast food chains. This can most likely be attributed to the fact that it serves high quality food - for a fast food burger joint - and prides itself on the cleanliness and comfort of its restaurant environment. In fact, Burger King was the first fast food restaurant to put a roof over the patio and turn the burger stand into a place where people could sit down indoors and enjoy their food. In the mid seventies, Burger King took the initiative and began to offer drive-thru restaurants so that satisfied customers could quickly get their food on the go. In addition to these innovations, Burger King has also been able to pitch a very appealing series of dynamic advertising campaigns throughout the years. In fact, its first TV ad aired in 1958, and very soon got the salivary glands of America worked up for a juicy Whopper wherever one was available. Its latest TV advertising hit was the combining beautiful shots of burgers and other Burger King menu items soundtracked by popular songs. This campaign proved particularly emotive among viewers of all ages, and turned in lots of business for franchisees across the globe.

Indeed, Burger King is a good bet for anyone considering the company as a franchise option. That\'s because the name alone will give your business instant customer appeal and recognition. Along with the name, however, comes a long list of benefits that include distribution of food supplies, a great site location and a huge packet of preparation materials.

Finding and building a good Burger King site is very important to this company, and that\'s why they are ready to assist beginning franchisees with the planning and design that has made Burger King successful throughout the years and throughout the world. In addition to initial setup, the makers of the store image are always there to be called up so that the design works from the first day of business on. Furthermore, the teams for researching and developing are constantly reevaluating business and design strategy, keeping the franchisees up to date on the latest innovations. Having a dynamic advertising and image strategy helps franchisees all over remain successful while the business works hard to keep its edge in the fast food market today. Examples of this include the company\'s ability to respond to regional changes in taste as well as socio-economic and cultural issues that affect consumers\' desires for features in both the restaurant layout as well as the taste and quality of the food.

Attaining franchisee status involves an application and its approval after internal review by the Burger King company. Then a series of steps involving franchise approval, site selection and construction must proceed before the process is complete. By some estimates, the initial cost is closer to $200,000 than it is to $100,000.

Franchise Information

Financial & Terms

Minimum Net Worth
Equity/Liquid Capital
Min Total Investment	$294,000 to $2,800,000
Initial Franchise Fee
Ongoing Royalty
Advertising Fee

Contact Information

Address	Burger King, ., Miami FL
Sales Contact

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