Hallmark

Franchise Concept: Greeting cards & gifts
Actively seeking Franchisee's in: All US Regions

No franchise fees

One of the United States\' most culturally influential companies, Hallmark has been making its greeting card customers happy for over half a century. The Hallmark strategy is a simple one, really, based upon creating a product that people enjoy and making sure that its quality and availability is always the best it can possibly be. Yet despite its simplicity - or most likely because of it, in fact - Hallmark has been the most successful and nationally recognized greeting card company ever.

But it is not just Hallmark\'s responsiveness to its consumers that has made it succeed so well; there is also the caring and attention that has gone into its franchise development program that really spearheaded the progress of this company. By starting up or purchasing a Hallmark Gold Crown Store, entrepreneurs will be able to take advantage of one of the strongest names in the retail greeting card industry. That\'s because people trust Hallmark as they know they can rely on the quality of its services and products. To illustrate the company\'s level of consumer recognition, it is worth mentioning the strong influence Hallmark has had over shaping the national holidays in the United States. Indeed, due to its promotion of greeting cards to commemorate certain holidays, Hallmark has actually created increased observance of previously disregarded holidays. One example of this is Valentines Day, which is widely recognized today as a holiday for lovers due to the influence of this greeting card company. Needless to say, the weight of the Hallmark makes it worth serious consideration when looking for the right company to franchise from.

Yet in addition to the very powerful brand name that Hallmark Gold Crown owners are able to take advantage of, there is a great benefit of relative cost effectiveness for both for those entrepreneurs starting out with limited assets, or for the big investors who wish to buy up as many Hallmark Gold Crown locations as possible. And whether a buyer is starting a new store or buying up an old one, the financial requirements are the same, and are as follows: the applicant must have a net worth of at least $500,000 while being able to pay up to $220,000 up front. This initial cost actually varies from between about $120,000 to $220,000 so that, depending on the area of development, the cost could be on the lower end of this scale. (It should also be mentioned that total costs may fall outside of this given range in special circumstances). To break it down, this initial cost includes a beginning requirement of about a third of the entire cost, plus about $50,000 to $80,000 in capital investment, all of which must be provided with non-borrowed, liquid assets.

It is okay for beginning franchisees to get a loan, but it must not go beyond the full price tag for buying the store. As such, the appropriate loan amounts may range from $133,000 to $280,000, and possibly even outside of this scale, based on the calculated costs of the locations to be bought or started up.

Franchise Information

Financial & Terms

Minimum Net Worth	$500,000
Equity/Liquid Capital	$112,000 and up
Min Total Investment	$133,000 and up
Initial Franchise Fee	$80,000
Ongoing Royalty
Advertising Fee

Contact Information

Address	Hallmark, , Kansas City MO
Sales Contact	Mary Daniels New Business Inquiry Department

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