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Emerging Trends In Chicken Wings Franchising Take Flight
Restaurant owners look to the latest craze to help attract business and boost profits
America's love for chicken is nothing to cluck at, and franchisees are looking to capitalize on recent market demands
The food industry is the largest in franchising and, as well all know, chicken is one of the most popular finds on any menu. Between work, school, family or other commitments, Americans often struggle to find free time and when there are a few spare moments to be had, few want to spend them cooking or washing dishes. Instead, consumers are preferring to open their wallets rather than their kitchen cabinets.
In exchange for their hard-earned dollar, consumers have taken the driver's seat and are bringing the latest franchising trends to life. In addition to value, quality and selection, chicken wing lovers are also soaring toward added convenience. For the franchise owner and/or trend watcher, giving consumers what they want will make sure that your chicken venture is a smooth ride.
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With obesity being labeled as one of the leading preventable causes of death, Americans are looking to slim down as restaurants tone up their menu with healthy choices.
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Studies have shown that more than 50% of Americans are overweight and the desire to rectify the situation has taken form in the way of healthy eating. With chicken consumption having risen more than 17% in the last decade, one of the latest trends in chicken wing franchising centers around healthy eating.
California Chicken Grill, established in 1999, confirms that "there are no fryers in the kitchen. The food at California Chicken Grill is either grilled or baked and everything is served fast and fresh." Along with a menu featuring all of the chicken that one would expect, this franchisor also offers a selection of homemade side dishes. According to the company, "We have something for everyone, including the ultra-health conscious."
Convenience is one of the hottest trends in any market, but especially so when it comes to a restaurant. Because not everyone has the time or desire to dine in, takeout is a must. By that same token, home delivery is the ultimate in convenience for the work-at-home individual who is buried in paperwork, the busy mom who doesn't have time to cook or the guys at the office who are working late and cannot get away.
Speaking of convenience, Chester's International knows all about it and how to provide it. This company, which first opened in 1952 and currently has more than 1,700 franchises worldwide, offers both takeout and dine-in locations. Chester's also provides a restaurant in-store concept for supermarkets, convenience stores and/or truck stops making it ideal for anyone on the go to have a hot meal in a hurry.
When it comes to flavor, Buffalo Southwest Café serves it up in style. World-famous Buffalo-style chicken wings, which are prepared with wing sauces and served with a rich dip, top the company's award-winning menu. In an effort to cater to the consumer who likes choices, this franchisor also offers salads, soups, fajitas, pastas, burgers, steaks, seafood and mouthwatering desserts.
Aside from taste, what is the single most important characteristic that consumers look for when eating out? According to the current trends, it's freshness. Not that wanting fresh food is a fad, but rather a preference that has never gone out of style. Wingstop, with over 450 franchise locations in 26 states, offers boneless chicken wings made from 100% all-white meat chicken breast and is made to order, which means it's as fresh as you can get.
When it comes to the latest trends in chicken wing franchising, it's all about customer service and providing a fresh, quality selection at value pricing. If you want to know what everyone's cackling about, just take a look at the soaring future of chicken wing restaurants.
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