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Franchise Prospector » Franchise Trends

Hot Trends In Senior Care & Assisted Living Franchises

As the aging population grows, businesses seek out new and innovative ways to care for elders who desire independent living

Popular new trends provide added comfort and convenience for patients and their need for quality in-home care

According to the U.S. Census Bureau, the number of American seniors, ages 65 and up, will double in 26 states by the year 2030. As more people begin to reach their golden years, having access to the proper care will be more important than ever. Gone are the days when elderly citizens were sent to a nursing home with few other options. Today, popular business trends dictate the ultimate in convenient care for our aging population.

Because approximately 80% of seniors prefer in-home care versus relocating to a care facility, the current market trend largely surrounds aid that is administered in the home of the patient. Among the well-known franchises capitalizing on in-home care are Right At Home, Comfort Keepers, Visiting Angels, ComForCare Senior Services and Home Instead Senior Care.

Affordability, another popular trend in senior care, is important to those on a fixed income or simply have very little money to spare. Home Instead Senior Care, a company with over 600 franchise locations worldwide, offers "an affordable solution for seniors who prefer to remain at home through their later years."

The Bureau of Labor Statistics named personal/home care aides as one of the fastest growing occupations of 2005.

Non-medical home care is a $15 billion industry and an important part of it's success revolves around the important services offered to patients. Therefore, a rising trend is found in the services provided by home care specialists. According to Home Instead Senior Care, "From a few hours a day, up to 24 hours, seven days a week, including weekends and holidays, thousands of older adults receive help with everyday tasks like meal preparation, reminders to take medication, laundry, light housekeeping, shopping and errands."

Because schedules are so very important, it's essential that a senior care service be customized to fit the needs of each patient. Visiting Angels, one of the leading non-medical care providers in America, is designed to work on the patient's schedule. "It is our job to adjust to your schedule and to see to it that you remain comfortable in your own home," the company says. In realizing that each patient is unique and has varying needs, this is one franchisor that is on track with the trends.

Speaking of convenience, most seniors who need in-home care do so because they live alone. In this case, it is important to have 24-hour monitoring to help in the event of a medical emergency or accident. Although senior care is available on a full-time basis, patients who opt for anything less will enjoy having the peace of mind in knowing that help is just a click away. ComForCare Senior Services has partnered with ADT, the worldwide leader of in-home electronic monitoring and communications systems, in an effort to provide their customers with around-the-clock access to help as needed.

When it comes to the latest trends in senior care, at-home services and convenience top the list. Affordability, also an important factor, isn't far behind as seniors and their families often struggle, both financially and emotionally, with the aging process and how best to obtain the necessary care to make each day a little easier.


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