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Franchise Prospector » Franchise Trends

Sizzling New Trends In Steakhouse Franchising Leave Customer's Mouths Watering

Specialty restaurants serve up steaming profits for investors in the know

Ranked as the top meal preference in the nation, beef provides for one hot business opportunity

Beef is big. In fact, it's the number one protein in America according to USDA consumption data. With a 35% stronghold on the market, the demand for this entree has risen 20% since 1998. In 2005, the average person consumed approximately 65.9 pounds of beef.

According to Steak-Out, a popular franchisor with more than 70 locations in 16 states, "Next year alone, Americans will spend in excess of $200 billion in meals consumed away from the home." For franchisees, this means potential business and for customers, it means a lot of time saved in cooking and washing dishes.

When it comes to the latest trends surrounding any restaurant, including a steakhouse franchise, healthy is the way to go. This means more nutrition on the menu and improved cooking techniques. "Indulge your healthy side with our new mixed vegetables hot from the grill," Steak-Out recommends.

"There were 11.8 billion beef servings in commercial restaurants in 2005," according to NPD Foodworld CREST Research

Time is precious but, quite often, there just aren't enough hours in the day. For that reason, convenience is also a growing trend in steakhouse franchises. For the diner with a big appetite and little time, Steak-Out aims to "deliver hot, complete meals right to your door." With the convenience of the internet, this franchisor also offers online ordering at select locations direct from their website.

When you think about popular steakhouse restaurants, there are probably a few select names that come to mind. Western Sizzlin is undoubtedly one of those names and, as further proof of its staying power, this franchisor is in a word - sizzling. With a menu that offers a minimum of ten steak choices, each Western Sizzlin steakhouse features steak (of course!), chicken, pork, seafood, fresh fruits, home-style vegetables and a wide selection of hot and cold buffets. With all of these choices, customers are finding a mouthful of reasons to come back for more.

In many cases, children love to dine out just as much as their parents. Although their reasons having nothing to do with cooking or the desire not to do it, little ones simply love the experience. Therefore, it stands to reason that one of the most popular trends in steakhouse franchising is, you guessed it, children. To that end, Western Sizzlin offers a variety of healthy items designed specifically for little guests with a big appetite.

So, just what does it take to stay in tune with the latest trends in steakhouse franchising? A lot of sizzle and even more steak. Diners want options, value and, above all, quality. When a family walks into a restaurant, their individual tastes will be just as unique as the people themselves. A full-service menu catering to more than just the steak lover will keep these franchisors smoking hot for years to come.


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