Franchise Prospector » Franchise Showcase
Franchise Showcase:
The AAMCO Opportunity
AAMCO offers franchise owners a leadership position in a growing market, along with an established brand name and comprehensive support.
Your business analysis of franchise opportunities should consider both the industry and the individual company. From the industry you want a growing market that is not overly sensitive to economic cycles and not overly vulnerable to foreign competition. From the company you want a strong brand with the product offerings and support to sustain it. Based on these factors, AAMCO Transmissions is a strong franchise candidate to consider.
Strong Position in a Growth Market
Let's start with the big picture by looking at the automotive service industry. Transmission service is a $7 billion annual business--and growing. The total growth in this business from 1997-2006 is estimated to have been 40%.
Beyond the transmission business, AAMCO recently introduced a comprehensive car care program to tap into the $183 billion automotive aftermarket. There is even greater potential for this market, as an estimated $60 billion in automotive maintenance services go unperformed every year.
Within the lucrative automotive repair industry, AAMCO is the leading transmission repair specialist. With the ability to repair or service more than 150 different transmission types, AAMCO is indifferent to changing trends in car preferences--they can do it all. Another great advantage in this type of hands-on business is that it has to be performed locally. There are few outsourcing risks to this kind of service and repair work.
The Franchise Experience: Brand Recognition and Support
AAMCO's leadership, longevity (with more than 40 years in the business), and history of distinctive advertising give it a very prominent brand name, recognized by 98% of motorists. One of the biggest challenges to any start-up business is establishing a reputation, but with an AAMCO franchise this step is accomplished at the outset.
A strong brand name is just the beginning of the support AAMCO gives to its franchise owners. AAMCO is geared toward having strategic relationships with its franchisees, encompassing advertising and promotion, acquisitions and purchasing, business management, customer service, recruiting, and training.
Getting Started: Shifting Smoothly
AAMCO's commitment to franchisee success begins with helping them make a smooth transition into the business. AAMCO's Discovery Day allows prospective franchisees to visit the home office to 'kick the tires'. There, prospective franchisees have an opportunity to meet with AAMCO executives and specialists in many departments and get the full picture of AAMCO's capabilities.
The transition into the business is further aided by comprehensive training, with distinct programs geared toward franchise owners, customer service managers, and technical staff. Beyond start-up, continuing training will keep franchisees and their teams current in the years ahead.
AAMCO has the brand name, training, and ongoing support to make your franchise ownership experience a successful one. Just take the first step and contact AAMCO about franchise opportunities and AAMCO will help you every step of the way from there.
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