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Franchise Prospector » Franchise Showcase
Franchise Showcase:
The Mrs. Fields Famous Brands Opportunity
Opening a Mrs. Fields franchise can allow you to sell tasty treats in a business that is well-known and has a strong track record for success.
Ever since the accidental "discovery" of the chocolate chip cookie by Ruth Wakefield in 1937, sweets lovers haven't been able to get enough. Chocolate chip and other types of cookies continue to be in demand, and Mrs. Fields Famous Brands is helping to satisfy many of the sweet tooths looking for something tasty to munch on. Owning a Mrs. Fields franchise can allow you to serve up cookies, brownies, and muffins in a business that has instant name recognition.
Cooking Up Success
Part of Mrs. Fields' success comes from having a highly recognized brand. Part of your role as a franchisee would be to further promote that brand to increase sales. Mrs. Fields is known for selling warm, fresh-baked cookies and brownies throughout the day in bright stores. Having tasty products that use quality ingredients also is important, and the company has a research and development team that works to improve products and develop new offerings. Mrs. Fields franchises also sell pretzels, yogurt, smoothies, and other items under the brands TCBY, Pretzel Time, Great American Cookies, Yovana, and Pretzelmaker.
A Supportive Environment
Having good management and team building skills are good starts for owning a Mrs. Fields franchise. Training at the Mrs. Fields Famous Brands Training Center will help you hone those skills, as well as learn how to operate a successful franchise. Courses at the training center will include customer service skills, product preparation, and local store marketing guidelines. Franchisees also learn to understand financial strategies and control costs. Having good communication skills also will contribute to success as a Mrs. Fields franchisee. Not only is it important to be able to communicate with team members, but it is crucial to have positive interactions with customers.
Be Your Own Boss
If you've always wanted to be an entrepreneur, running a Mrs. Fields franchise can allow you to be your own boss, while still having the "safety net" of the home office. Franchisees receive assistance with development, construction, operations, and marketing. Being part of a team can mean the difference between struggling to find your niche in the marketplace and running a business that has an established business model with a track record for success.
If you think you've got what it takes to run a food business in a mall or other busy location, take time to learn more about becoming a Mrs. Fields franchisee. Opening a Mrs. Fields store could help you realize your dreams of entrepreneurship.
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