|
|
 |
Franchise Prospector » Success Stories
A Name that Spells Franchising Success: Mrs. Fields Brands
Mrs. Fields franchises are a sweet deal for female franchisees.
Like magic, the tempting smell of melted chocolate and baking brown sugar lures mall shoppers to a familiar red storefront for fresh Mrs. Fields cookies. Mrs. Fields is such an iconic American company that it boasts an impressive 90% brand recognition rate. The company has been in existence since 1977. One of the great benefits of buying a franchise rather than starting a business is the built-in name recognition. Joining a parent company as well known and beloved as Mrs. Fields can greatly increase franchisees' chances of success.
Women in particular might be interested in the franchising opportunities at Mrs. Fields. The business was started by a woman, Debbi Fields, and generally, restaurant and food franchises tend to be great choices for women. Women are good at creating a polished, professional image for their stores. A big part of a food franchise's image is its employees. Women usually excel at navigating and understanding social situations, making them experts at picking reliable, responsible, and courteous employees.
Training Programs for Franchisees
Even women who feel that they struggle with their social skills have nothing to fear after attending the Famous Brands University. They will learn all about store operation, marketing, and employee management. Women who feel that managing finances is their weak point will benefit from instruction in business skills and profitability. Famous Brands University even teaches the basics of preparation of menu items.
Mrs. Fields Famous Brands
The Mrs. Fields family of brands consists of five established businesses and one new one:
- Mrs. Fields offers cookies, cookie cakes, brownies, and drinks. The total initial investment for a Mrs. Fields franchise is around $180,000 to $250,000.
- Great American Cookies has a similar menu to Mrs. Fields, with an initial investment of $135,000 to $275,000.
- Pretzelmaker and Pretzel Time feature fresh-baked pretzels, dips, smoothies, and drinks. The initial investment for either franchise is $120,000 to $245,000.
- TCBY, or The Country's Best Yogurt, has low-fat and fat-free frozen yogurt treats and fresh waffle cones. Franchisees should expect an initial investment of $160,000 to $400,000.
- Yovana is the newest addition to the Mrs. Fields lineup. Yovana stores offer freshly made frozen yogurt, organic coffee, smoothies, and other healthy treats. An initial investment for a Yovana franchise runs $225,000 to $340,000.
Whether they choose to open a Mrs. Fields franchise or another store in the Mrs. Fields Famous Brands, women franchisees will join a family of companies that is already 3,000 stores strong. With such large size comes a great deal of experience. As Mrs. Fields franchisees, women can feel confident that their business plans are time-tested and proven to work.
For More Information
|
|
|
